Dirty soda trend arrives in downtown St. Pete with new beverage bar Idyll Vice
/A new hangout for beer, wine, coffee, and dirty sodas is coming soon to Central Avenue.
Craft beverage bar Idyll Vice is headed to 667 Central Avenue, opening in the 935-square-foot space that formerly housed Sorrento Sweets, between The Lure and Graphi-ko Gallery.
Owner Witney Dupree, with the help of her husband Jeff and daughter Rene, plans to soft-open Idyll Vice sometime this month, with a grand opening celebration slated for July.
Dupree describes Idyll Vice as the “sweet spot between a daytime cafe and a bar, a multi-faceted concept serving both alcoholic and non-alcoholic drinks.”
One of the bar’s biggest draws will be "dirty" sodas, which are a mix of soda, flavored syrups, purees, and cream that have surged in popularity through Utah-based chains like Swig and Sodalicious, and more recently gained national attention through the reality series The Secret Lives of Mormon Wives.
“Our menu is going to be set up a little bit differently than most coffee shops,” Dupree says. “It's going to be more of a build-your-own kind of vibe, where customers will choose a drink base, whether that's coffee, espresso, tea, or soda, then they pick their flavors, syrups, or mix-ins.”
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